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Presented by Dr. John O. Simpson in March 2002, this speech sought to position Norfolk Public Schools as a vibrant learning community in the minds of regional Realtors. As part of an overall branding strategy for the school system, remarks such as these recognized Realtors as opinion leaders in the community and sought to build a more favorable impression of the city's public schools. Other strategies targeting this stakeholder group are included elsewhere in this portfolio. |
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Thoughts on speechwriting • 1 • 2 • 3 |
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